Saudi Sainz begins a digital display community within the Riad prepare in collaboration with Rotana Sainz


In a qualitative motion that re -formulated the way forward for promoting as a part of the technique of transport, the Saudi media began strategic collaboration with Rotana Sainz, a digital display that was distributed within the Riad coaching automobile, together with 2,688 digital screens, which have been distributed 183 trains on the six strains. The Riyadh prepare is the biggest transport challenge within the kingdom, the place it has obtained greater than 18 million passengers since its basis, via which greater than 162,000 journeys have been carried out, which displays the dimensions of the day by day motion and the chances of the accessible alternatives to attain a large and diversified viewers.

So as to enhance the effectiveness of entry to the goal group throughout the prepare vehicles, digital screens have been intentionally distributed wherein every car was equipped with 6 digital screens in strategic locations that assure their look within the pure consideration factors of the passengers when touring, the manufacturers allow direct and efficient likelihood with totally different viewers.

Due to the time when the passengers have been spent throughout their day by day journeys within the U -Bahn autos, the quiet and closed atmosphere provides a great alternative to focus on the content material displayed and a stronger presence and a excessive approach of providing the shows. If the day by day use of the identical strains and paths is repeated, the chance of consolidating promoting information and enhance the binding of the general public with the model.

The Riad prepare is a vital technique of transport that serves the residents and guests of the town of varied nationalities and is a perfect platform to achieve a various viewers. With this built-in digital community, manufacturers have the choice of showing in a contemporary and efficient atmosphere wherein each journey turns into a beneficial promoting level that improves their presence and results.

Professor Hassan Zaini, Government Vice President Gross sales of Gross sales, mentioned to this success: “We’re proud to be a part of the event course of within the metropolis of Riad, the place the presence of Rotana -science screens throughout the Riad prepare automobile displays our dedication to the supply of progressive promoting calculations, which with the renaissance of the town step for nationwide perform the nationwide vict and to help the objective of the nationwide vict.
This enlargement is a continuation of our regional presence after profitable experiments within the U -Bahn Dubai and Al -Haramain prepare, that are supported by our earlier experiences by our sister firms. This enlargement continues to allow manufacturers to achieve a various viewers via strategic promoting platforms inside probably the most well-known transport networks within the area. “

In view of the accelerated change in Riyadh in relation to a world heart for innovation and networking, this enlargement involves the Riad prepare to enhance the presence of manufacturers and to kind a qualitative step in the direction of an clever and interactive promoting expertise, to defeat the motion and to maintain up with the tempo of the town.





Source link

Scroll to Top